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Wednesday 27 August 2014

Bumper feast for our readers as 'Irish Independent' takes lead with publication of digital magazines

Ciaran Byrne

Published 17/11/2012 | 05:00

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THE Irish Independent will next week become the first national newspaper in Europe to publish a series of digital magazines in conjunction with its printed products.

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Three special magazines will be complemented by the simultaneous publication of 'i' versions – available for free on smartphones and tablets.

The 'i' versions will be between 50 and 60 digital pages and feature a host of extra material such as video, audio and picture galleries – all linked to the printed content.

As media partner to The Gathering – the event organised to encourage visits to Ireland in 2013 – the Irish Independent will publish an 'iMagazine' on Saturday, November 24, along with a 32-page printed edition.

It will be followed on Wednesday, November 28, by interactive and print versions of 'Mistletoe' – the popular Irish Independent Christmas magazine packed with festive fashion, food, gift ideas and shopping tips. On Monday, December 3, we will publish 'The Legends' – a list of the 50 greatest Irish footballers of the past 50 years as chosen by our sports writers.

Getting access to the iMagazines is simple; readers need only type a web address or scan a QR code.

Independent News & Media trialled the technology in September when it published an eight-page magazine on the 2012 Allianz Business to Arts awards. A 24-page digital version, with the extra content, was available on the same day.

'The Gathering' magazine will include audio interviews with those backing the event, such as RTE's Kathryn Thomas, Ronan Keating and Bressie.

'The Legends' magazine will explain how our panel, which includes Johnny Giles, picked their favourite Irish players.

iMagazine readers can then watch a movie of Giles and the Irish Independent panel making their deliberations – and have their say in a special online poll.

Irish Independent

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