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Wednesday 3 September 2014

Brian O'Driscoll joins host of celebrities to tackle bullying

Brian Byrne

Published 25/02/2014 | 02:30

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*** NO REPRODUCTION FEE *** DUBLIN : 24/02/2014 : ISPCC Shield Campaign – I’m Standing Up Against Bullying, Are You? Today Monday, 24th February at 11am, at the Westbury Hotel in Dublin, the Irish Society for the Prevention of Cruelty to Children (ISPCC) launched its annual Anti-Bullying Shield Campaign to continue to raise awareness of the issue of bullying and to highlight the positive work that has been undertaken with schools around the country.  At 4am this morning a building wrap featuring Brian O'Driscoll was unveiled on the iconic Liberty Hall with Brian holding the ISPCC Blue Shield to represent the fact that he is standing up against bullying. Brian was also on hand with children from Talbot Senior School and the ISPCC’s Children’s Advisory Committee to unveil the new anti-bullying flag this morning. Pictured was ISPCC Ambassador Brian O'Driscoll . Picture Conor McCabe Photography.

MEDIA CONTACT : Joanne Byrne,  01 6761062 / 087 249 4668  joannebyrne@presence.ie
Brian O'Driscoll was unveiled on the iconic Liberty Hall with Brian holding the ISPCC Blue Shield
Today Monday, 24th February at 11am, at the Westbury Hotel in Dublin, the Irish Society for the Prevention of Cruelty to Children (ISPCC) launches its annual Anti-Bullying Shield Campaign to continue to raise awareness of the issue of bullying and to highlight the positive work that has been undertaken with schools around the country.
Some of Ireland's most famous models helped launch the campaign
Today Monday, 24th February at 11am, at the Westbury Hotel in Dublin, the Irish Society for the Prevention of Cruelty to Children (ISPCC) launches its annual Anti-Bullying Shield Campaign to continue to raise awareness of the issue of bullying and to highlight the positive work that has been undertaken with schools around the country.
Jedward

BRIAN O'Driscoll has become the latest in a line of celebrities who have vowed to take a stand against bullying.

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The rugby star met students from Talbot Senior National School in Dublin at the launch of the third annual Anti-Bullying Shield Campaign from the Irish Society for the Prevention of Cruelty to Children (ISPCC).

He joins the likes of actor Colin Farrell and music mogul Louis Walsh in donning a 'blue shield' in opposition to the growing issue of bullying in schools.

Chief executive of the ISPCC Ashley Balbirnie said that the charity's Childline service received more than 8,000 calls last year from young people who had been affected by bullying.

Ms Balbirnie said they received "many more again about the impact bullying can have – calls about depression, loneliness, low self-esteem and, in some cases, self-harm. For many young people they feel that they have nowhere else to turn".

The campaign encourages schools to evaluate how they handle bullying by distributing the 'Shield My School' self-evaluation toolkit. It also sends out a 'shield flag' to schools that meet a number of anti-bullying criteria, which they can then display at their school.

Today the charity also unveiled its 'Bullying Report Tool', an online tool used to report instances of bullying, which is designed to feature on each school's own website.

Principal of Talbot Senior National School David Ruddy said that the toolkit had challenged the school to reflect on how it currently responded to bullying, and what it could now do to improve upon it.

Mr Ruddy said the school had now "agreed to undertake follow-up actions and designated different staff to assume responsibilities for particular tasks" in light of the self-evaluation.

Irish Independent

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