Thursday 25 May 2017

Bread firm gets reprieve as packaging appeal due

BREAD company Brennans will not have to remove its stoneground wholewheat bread from shop shelves today.

Rival firm McCambridge was last week granted an injunction that restrained Brennans from selling a product in packaging that was found to be confusingly similar to McCambridge's.

But last night Brennans secured a temporary reprieve from the Supreme Court, with a stay placed on the order until an appeal is heard.

Ms Justice Fidelma Macken yesterday said the stay was conditional on Brennans bringing forward its appeal with "all due speed and alacrity".

McCambridge Ltd sells its stoneground wholewheat bread as a rectangular 500 gram ready-sliced loaf in resealable packaging, with a dark green panel across the front.

It brought proceedings against Joseph Brennan Bakeries, trading as Brennans, earlier this year after that company began selling its own wholewheat bread in similar packaging, also with a green panel across the front.

Irish Independent

Promoted articles

Editor's Choice

Also in Irish News