Box office takings fall to lowest in five years
BOX office takings have slumped by €4.5m.
The takings are at their lowest level for the past five years in Ireland, at €84.9m up to September 14 this year.
The only major performers at the Irish box office were the comedy 'Bridesmaids', which has topped the box office, taking in €4.3m, and 'Transformers'.
The drop in box office income was mainly due to the performance of the three top films -- which accounted for 78pc of the difference, Lucy Jones, director of client services with Rentrak, who calculate box office figures, said.
Last year, 'Avatar', 'Toy Story 3' and 'Shrek: Forever After' took in around €16m at the box office. However, this year the top three films were 'Bridesmaids', 'Harry Potter and the Deathly Hallows: Part II' and 'The Guard', which took in just €12.5m.
A spokeswoman for the Irish Film Board (IFB) said the VAT reduction introduced earlier this year would also be reflected in the lower gross box office figures.