REALITY TV star and heir to biscuit company McVitie's, Jamie Laing has insisted that he wants to taken as a serious businessman and is striving to make it on his own without the help of his famous family.
In line to inherit a fortune, the 24-year-old told the Irish Independent that he feels pressure to succeed and is hoping that his new venture will help him prove himself as an entrepreneur.
"Of course I feel (pressure). A lot of people think that coming from a privileged background and going to a private school, that everything has been very easy," said Laing, who is one of the cast on hit series 'Made in Chelsea'.
"It sounds ridiculous, but once you've had a taste for that you don't want to lose it." He added: "You have to earn a lot of money and there's definite pressure to uphold the lifestyle.
"To do it is virtually impossible, so I've had to work very hard."
Laing was at Harvey Nichols in the Dundrum Town Centre in Dublin yesterday to launch his Candy Kittens sweets range.
Over 250 teenage girls queued for nearly four hours to get a glimpse of him.