Sunday 24 September 2017

Arthur's Day 'up for review' by Diageo

Arthur's Day
Arthur's Day

Sam Griffin

Arthur's Day is to be reviewed by drinks firm Diageo although festivities passed off peacefully.

Increased media attention ahead of this year's event cast a spotlight on the anti-social aspect to the celebrations with widespread public drinking, hospital presentations and a massive clean-up operation marring previous years.

When asked if it was possible to say there would definitely be an Arthur's Day next year, Diageo responded: "As is the case with all our activities, we will review and evaluate Arthur's Day post-event."

This year, the number of people arriving at A&E departments was down considerably with most hospitals reporting "standard Thursday nights".

Gardai also told the Irish Independent they had encountered a night like any Thursday night.

Diageo insisted a full review of proceedings would now be undertaken before any concrete plans were made for 2014.

A spokeswoman told the Irish Independent she didn't "have a magic eight ball" so couldn't say what was in store for next year.

Irish Independent

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