Saturday 27 December 2014

Anti-meat charity bids to fund Irish litter drive

Published 25/08/2014 | 02:30

A UK charity has offered to pay for a special rubbish collection scheme in one of Ireland's worst litter black spots in return for special anti-meat adverts on bin lorries.

People for the Ethical Treatment of Animals (PETA) has written to Cork City Council asking for local bin lorries to carry a giant advert featuring a blonde woman wearing nothing but a lettuce leaf bikini and urging people to stop eating meat.

PETA's proposal followed the latest Irish Business Against Litter (IBAL) survey which found Farranree and parts of Cork's northside to be amongst the most litter-hit in the country.

The charity, which is backed by celebrities including Sir Paul McCartney, Tamara Ecclestone and Jamie Bamber, now wants the local bin lorries decorated in a bid to persuade people to swap chicken, pork and beef for vegetables.

The proposed logo for the bin lorry campaign will be: "Meat Trashes the Planet - Go Vegan."

The Irish Independent has learned that city council officials initially thought the proposal was a practical joke.

However, the UK charity has now disclosed full details of the proposal.

"We'd like to explore having PETA cover the cost of a litter collection scheme in exchange for placing an eye-catching ad on the sides of refuse collection vehicles operating in Farranree," PETA official Kirtsy Henderson said.

Irish Independent

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