Sunday 25 September 2016

Aldi sparks price war as it offers school uniforms for less than €5.50 

David Kearns

Published 15/07/2015 | 08:40

The uniforms are being offered as part of the store's 'Back to School' range Credit: Aldi
The uniforms are being offered as part of the store's 'Back to School' range Credit: Aldi

The school holidays have barely begun and already budget retailer Aldi has kicked off a new uniform price war, offering a full school outfit for less than €5.50.

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The German supermarket said frugal parents can buy a pleated skirt or trousers, two plain polo shirts, and a round neck sweater for €5.47 from any of its stores.

The ‘Back to School’ range, part of the retailer’s Special buys, also includes pinafores, scuff-resistant shoes, jackets and sports gear, and goes on sell next Thursday, July 23.

Research last week found that, on average, Irish parents pay out €166 to dress their children for school.

Aldi’s value school uniform features a pleated skirt or trousers (€1.99), a two pack of plain polo shirts (€1.99) and a round neck sweater (€1.49).

The range is available in a selection of colours, including grey marl, red, navy, white and blue, and comes in sizes 4-11. All sizes are the same price.

A study by the Irish League of Credit Unions last week said Dunnes Stores offered the best back-to-school value when it came to children’s uniforms.

But similar items from the store cost between €13.50 - €24 for girls and €12 - €21.50 for boys.

Rob Farrell, Group Buying Director at Aldi Ireland, said: “Each year, families across the country are put under huge pressure with back-to-school expenses. From books, to uniforms and stationery, the costs all add up.

“We had an extremely positive response from consumers to our uniform range last year, so it was without hesitation that we wanted to offer the best value school uniform in Ireland again this year.”

The school uniforms are machine washable, suitable for tumble drying and easy iron friendly, Mr Farrell added.

Aldi said the clothes were all “independently quality tested” by a “worldwide testing laboratory” and the trousers and skirts are coated in Teflon to help protect against common classroom stains and water.

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