OUR beleaguered 30-somethings may be struggling under the weight of personal and mortgage debt, but they're embracing the 'Positive Ireland' message.
But they don't necessarily believe that positive reinforcement will bring about a dramatic turnaround in our national fortunes – some 28pc still believe the economy will be worse off this time next year, while 42pc believe it will remain the same.
Overall, the survey suggests that financial security and spending time with family and friends are the primary considerations for those in their 30s. But it shows that huge numbers have concerns about their future prospects, with many (42pc) considering retraining or returning to education.
Women (48pc) are more likely to seriously consider this than men (38pc), while those in lower income groups (46pc compared with 41pc) are more likely to return to further education to help their careers.
But there are also issues across a range of indicators including careers, climate change, personal health and the threat of international terrorism.
Some 82pc are worried about their job and career prospects, 68pc about rising mortgage debt and 69pc with climate change.
Interestingly, concern about the impact of global warming is more of a priority for women than men (75pc compared with 63pc), by those living in Dublin compared with outside the capital (72pc compared with 67pc) and among those on lower incomes (73pc compared with 65pc).
But the survey also shows that time spent with family and friends is the most important thing for those in their 30s.
Some 95pc said their family, and time spent with family and friends, were important with their spouse or partner a way behind at 87pc.
Financial security, financial independence and job security are also a key driver for people in their 30s – some 92pc said this was a key consideration.
Building up savings or investments was a key consideration for 86pc of those surveyed, and was more important for women. Some 90pc said this was a matter of significant concern, compared with 81pc of men. This generation is far from workshy and is acutely aware of the importance of doing a good job.
The survey shows that 77pc do a good job "just for the sake of it", while 72pc think it's important to impress their boss and work colleagues.
Those in the higher income groups are more likely to set out to impress colleagues (77pc compared with 66pc in lower income categories), while those on the career ladder outside of Dublin are also more conscious of the need to keep the boss onside – 74pc of those living outside the capital said this was important, compared with 67pc in the city.