50pc rate cut to lure 'staycation' families
A FOUR-STAR hotel in the south east hopes "staycations" will boost business in 2010 as tourism numbers continue to plummet.
Faithlegg House Hotel, close to Waterford city, had a tough 2009 -- but hopes more of us holidaying at home will make 2010 easier.
With the bottom all but fallen out of the overseas market since the global slump took hold, the hotel is targeting Irish families.
"Our rates are down and it's the same as every other hotel in the country, but the other side of the coin is that our occupancy is up," said Faithlegg general manager Alison Redmond.
"I wouldn't say it will be a garden of roses but we'll get through 2010. It can't be any worse than 2009."
Faithlegg House, along with the other hotels in the FBD group, has cut its rates by up to 50pc, and the Waterford hotel can now boast an average standard room at €50 per night.
Renowned as a golfing destination, Faithlegg is also branding itself as a family friendly destination with family-size rooms and nearby self-catering cottages aimed at bringing in parents and their children, along with a kids' club and special activities.
While fingers are crossed across the sector that people will choose home rather than away for their holiday this year, there's one key factor about which hoteliers can do little.
"We can do everything bar make the sun shine," laughs Ms Redmond.