WHO said there's no such thing as a free Christmas lunch?
For 150 lucky souls, that wish came true at a butcher's shop where Betfair were giving away an entire flock of turkeys.
Close to 400 people lined up in the icy cold from before 9am outside Peter Byrne's of Camden Street, Dublin, with the queue winding all the way down the street.
But only 150 of them managed to get their hands on one of the free birds.
Lots of people were turned away after the turkeys ran out, leaving an anxious Dustin the Turkey in fear of his life in case he became Yuletide feast number 151.
Some of those who successfully got their hands on the birds seemed reluctant to celebrate their good fortune publicly and hid their faces from the photographers.
Shop owner Ronnie Moreland said there was a 'carnival' atmosphere as Betfair handed out family-size 14lb birds on a first-come, first-serve basis.
Mr Moreland said all of the turkeys distributed were fresh although some of them were dated good to eat until December 29 as long as they remain vacuum-packed.
However, he advised keeping the turkeys in the freezer, just in case.
Betfair spokesman Barry Orr added: "The turkeys went in less than 20 minutes and to say people were appreciative of the gesture would be a massive understatement".
The betting group traditionally offers a Budget-day bonanza to soften the blow.