Published 14/11/2016 | 13:16
The majority of Irish online shoppers will spend over €300 on their Christmas shopping, with almost a quarter intending to spend more than last year.
Some 81pc of e-shoppers will fork out an average of €305 to buy presents for their nearest and dearest, according to a recent e-commerce survey.
Delivery supplier DPD Ireland carried out a wide-reaching survey to investigate online shopping trends across 21 countries in Europe in an aim to achieve a better understanding of customer requirements.
Ireland's survey of 1002 online shoppers revealed that only slightly more women (53pc) plan to spend a little extra this Christmas than men (47pc).
Meanwhile, the biggest e-spenders were those living in urban areas (76pc), in comparison with 24pc located in urban areas. Further to that, the most enthusiastic shoppers (48pc willing to spend more this year) fell into the 18-34 age group.
As for the top products purchased online, clothing/fashion (51pc), books (48pc), toys (43pc) and beauty/healthcare (41pc) were the most popular sectors that topped the list.
DVDs, CDs and video games also were also high on the product list with 36pc of those surveyed opting for these online.