independent

Thursday 17 April 2014

X Factor producers considering Twitter voting for new series

Twitter voting may be allowed on the new series of the show.

PRODUCERS of the X Factor are considering allowing the public to vote via Twitter during the next series of the show.

The system, which has already been used in the U.S, would see fans follow a special voting Twitter account from the show.

The account would then follow the person back, allowing them to vote for their favourite act.

While ITV bosses are said to be interested in expanding the ways in which viewers can vote, there is said to be some reluctance in introducing the system.

Revenue from the phone vote is one of the biggest sources of income the show generates after advertising and a Twitter vote would see this revenue stream take a huge hit.

It is also thought that ‘tween’ fans could manipulate the vote and skew it towards their favourite act.

Devoted young fans of acts are known to repeatedly post their name to the site in order to get it trending – it is worried they could similarly bombard the voting.  

Both Union J and District 3 regularly trended on the site during the run of this year’s series, far more than any other act despite neither boyband reaching the final.

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