IT has been billed as the ultimate rival to the Late Late Toy Show.
But TV3's rival Toy Show special won't have a live audience and is being filmed weeks in advance.
And host Alan Hughes has revealed he won't even bother wearing a Christmas jumper on the TV3 programme.
Alan took a swipe at former Late Late hosts' choice of festive clothing.
"I've always thought Christmas jumpers hideous. I absolutely hate them and I don't need one," Alan told the Herald. "Maybe I'm not cool enough to wear one."
And TV3's Toy Show will receive its biggest plug yet tomorrow from Ryan Tubridy himself after he invited Alan to guest on his 2fm radio show.
"I'm sure the topics of jumpers will be discussed," said Hughes.
And there won't be any big stars either on TV3's Toy Show which will be filmed next week in Tattersalls' Winter Wonderland in Ratoath, Co Meath.
The show will air on November 29 at 8pm, an hour-and-a-half before RTE's traditional version.
"The kids are the stars on our TV3 show," said Alan who will be filming as he rehearses his role in Cheerios panto Jack And The Beanstalk which opens in The Tivoli on November 11. Born in working-class Ballyfermot, Alan promised there would be a special focus on affordable toys.
"The production team felt it was really important to have a full section of toys priced at €30 or under. You really have to think about the pressure parents are under," he said.
Hyped as hoping to dent RTE's ratings, the 43-year-old likened it to a David and Goliath struggle.
"The Late Late Toy Show is a ratings monster. We can't compete with that but being on sandwiched between the two editions of Coronation Street can only help," he said.