TV3 this afternoon confirmed that Jeff Ford has been appointed the station’s new director of content, following the departure of Ben Frow.
Mr Ford was most recently Director of Programming at Channel 5 and has previously held roles as Director of Acquisitions at Channel 4 and Controller of Acquisitions at ITV.
e began his career as a film editor in the BBC where he worked for ten years.
David McRedmond, CEO of TV3, said: “Attracting Jeff to TV3 is a major coup for the network. Jeff is recognised as one of the most experienced, capable and thoughtful TV executives in the UK.
“Unusually he has worked across all the major UK networks in a variety of roles. Jeff will provide the TV3 management team with an unrivalled depth and breadth of industry experience to build on the brilliant, creative work of Ben Frow.”
Jeff Ford added:"TV3 has built a reputation as an innovative, energetic and independent broadcaster. Its recent foray into production and the imminent opening of one of the best new studios in Europe makes it an attractive company to join.
“I can't wait to meet the talented team there and start working alongside them to bring viewers even more great programming which will take TV3 to the next stage in its development."
Jeff has two grown-up daughters and will relocate to Dublin with his wife Tracy to take up the role at the end of February.