independent

Thursday 17 April 2014

Tubridy gets early €1m boost with 'Late Late' deal

Ryan Tubridy and Quinn Insurance chief executive Colin Morgan unveiling the €1m-plus sponsorship deal for the show yesterday

RYAN Tubridy is living up to his 'golden boy' name with the new 'Late Late Show' host attracting a €1m-plus sponsorship deal.

The Quinn group has signed up to the two-year contract.

Station bosses refused to say exactly how much the deal was worth but insisted it would bring in more than the €1.3m secured from previous sponsor Halifax.

Tubridy's radio and television personality and media anticipation over the new-look chat show were key selling points to help seal the deal, an RTE spokesperson said.

Offers

The recession didn't stop rival sponsors from queuing up for a piece of the action for the show's relaunch on September 4.

"It was definitely a case that we had a number of serious offers offering sponsorships," RTE confirmed.

But in the end, the Quinn Group had the most attractive offer, which RTE said was worth more than €1m over two years -- which will help put a dent in its €68m advertising shortfall this year.

The deal involves a series of ads promoting a range of Quinn companies, including

Also in this Section

Classifieds

CarsIreland

Independent Shopping.ie

Meet, chat and connect with
singles in your area

Independent Shopping.ie

Meet Singles Now

Findajob

Apps

Now available on

Top Stories

Most Read

Independent Gallery

Your photos

Send us your weather photos promo

Celebrity News