RYAN Tubridy is living up to his 'golden boy' name with the new 'Late Late Show' host attracting a €1m-plus sponsorship deal.
The Quinn group has signed up to the two-year contract.
Station bosses refused to say exactly how much the deal was worth but insisted it would bring in more than the €1.3m secured from previous sponsor Halifax.
Tubridy's radio and television personality and media anticipation over the new-look chat show were key selling points to help seal the deal, an RTE spokesperson said.
The recession didn't stop rival sponsors from queuing up for a piece of the action for the show's relaunch on September 4.
"It was definitely a case that we had a number of serious offers offering sponsorships," RTE confirmed.
But in the end, the Quinn Group had the most attractive offer, which RTE said was worth more than €1m over two years -- which will help put a dent in its €68m advertising shortfall this year.
The deal involves a series of ads promoting a range of Quinn companies, including