Tipp documentary with 'no budget' wows in NY
A SLEEPLESS night and the lyrics of 'An Irish Soldier Laddie' are the inspiration for a new documentary that has won two awards at the New York International Independent Film and Video Festival.
Tipperary photographer John Cash was feeling the pinch with the recession and wanted to do something to boost his county's tourism profile.
He decided to get on his bike last summer and take photographs of beauty spots in the region. However, after the Golden man went on his local radio station to discuss his idea of publishing these pictures in a book, the project took a different twist.
"I was talking on radio and afterwards Fran Curry from Tipp fm said 'wouldn't it be lovely to do a film about your journey?' So he told me about Brendan Kerins and I got in touch with him."
Brendan, who owns Premier Video Productions, was not put off by the fact that the film had "no budget".
"We did everything on a shoestring," said John. "But that was part of the magic of the whole thing."
'Twas a morning in July' is the title of the documentary, which scooped the award for Best Directorial Debut in the feature documentary category and Best International Geographical Documentary in New York. It also came second in the Feature Documentary 'Audience Choice' section.
"I'm passionate about Ireland's beauty and I believe we all have to help to get people interested in what we have to offer. Sometimes we think people come here looking for the exotic and we're nearly embarrassed to ask them if they want to go see the local hurling team play," said John.
The documentary features world-famous horse trainer Aiden O'Brien from Ballydoyle stables and former Tipperary hurler Pat Fox.
John and Brendan also interviewed Henry Healy -- Barack Obama's eighth cousin -- for the film, which intrigued the American audience at the screening.
"It is laid back, not serious," said producer Brendan Kerins.