Saturday 20 December 2014

The long goodbye from RTE: Lucy Kennedy signs 'long term' deal with TV3

Published 26/02/2014 | 10:36

TV3 Autumn 2013 Schedule launch, TV3, Dublin, Ireland - 15.08.13. Pictures: Cathal Burke / VIPIRELAND.COM *** Local Caption *** Lucy Kennedy
Kennedy's new TV home is at TV3

She joined TV3 on a freelance basis, but now presenter Lucy Kennedy has signed a long-term contract to stay on at the commercial station -- and there are more programmes lined-up for her.

The mother of two made the move from RTE last summer after eight years at the national broadcaster.

She is currently the co-anchor of Late Lunch Live with Martin King, the Ballymount channel's weekday afternoon show.

TV3's director of content Jeff Ford told the Herald that there is plenty more in store for 37-year-old Kennedy, as station bosses see her as an investment for the future.

"Lucy is on contract with us now," Ford confirmed.

"She's a real talent and yes, we're going to be doing more with her. We don't want to bring back anything she's already done, it's about looking forward -- but there will be formats for her."

Ford said that the strategy for TV3 this year was to focus on producing a lot more original content.

"Morale is high now that we're beginning to see the fruition of what we've been building. It's a slow process, but it's when you start delivering programmes that it's obvious what we're trying to achieve.

"Over the next 10 months there will be a whole raft of new shows coming through -- and not just entertainment either.

"We're looking in the factual area too, so there'll be a mix of co-productions and internally made studio stuff down the line."

Ford is also keen to bring in more talent.

"We're always looking for new talent and I've said that from the beginning -- it's about getting more faces into peak times," he said.

"We're in discussions with people. I want to talk to people and have a conversation about what we're about. I can actually tell respected people in the industry about what we're doing now -- focusing on original content."

TV3 bosses are finalising details for their own drama. They will sign a deal with a production company later this week to produce an original soap to air on weeknights from next year.

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