Tuesday 21 October 2014

Simon Cowell's US dream could be over - 'X Factor' ratings plummet to half of UK show

Published 13/11/2013 | 08:40

LOS ANGELES, CA - NOVEMBER 04:  TV personality Simon Cowell arrives at "The X Factor" Finalists Party at SLS Hotel on November 4, 2013 in Los Angeles, California.  (Photo by Allen Berezovsky/WireImage)
Media mogul Cowell once boasted the American show would bring 20 million viewers to the Fox channel.

Simon Cowell has something to worry about as his American X Factor dream could be over.

The US version of the hit TV show has rolled in a measly 3.6 million viewers, less than half the viewers the UK show received this week.

Media mogul Cowell once boasted the American show would bring 20 million viewers to the Fox channel.

The US version of the show, hosted by Mario Lopez, launched three years ago with an average of 12 million viewers for each show.

But since then it’s been a steady roll down-hill.

Dad-to-be Cowell is joined by singer and actress Demi Lovato, singer and former X Factor UK judge Kelly Rowland and Mexican singer and actress Paula Rubio on the judging panel.

LOS ANGELES, CA - NOVEMBER 11:  Singer Kelly Rowland arrives at The GRAMMY Museum's 1st-ever Architects Of Sound Awards at The GRAMMY Museum on November 11, 2013 in Los Angeles, California.  (Photo by Beck Starr/FilmMagic)
Singer Kelly Rowland was previously a judge on the UK version of X Factor.
LOS ANGELES, CA - NOVEMBER 04:  Singer Paulina Rubio attends Fox's "The X Factor" Finalist Party at the SLS Hotel on November 4, 2013 in Los Angeles, California.  (Photo by Frederick M. Brown/Getty Images)
Mexican singer and actress Paulina Rubio is on the US judging panel.
LOS ANGELES, CA - NOVEMBER 04:  Singer Demi Lovato attends Fox's "The X Factor" Finalist Party at the SLS Hotel on November 4, 2013 in Los Angeles, California.  (Photo by Frederick M. Brown/Getty Images)
Singer Demi Lovato joins Cowell on the US judging panel.

But the host of famous faces has failed to entice viewers to watch the reality show which airs every Wednesday and Thursday.

Furthermore, rival reality TV talent show The Voice, which airs on the same 8pm slot, beat the programme with a whopping 10.2 million viewers this week.

It has now been suggested that ITV show bosses are ready to offer Cowell a multi-million euro deal to return to the UK show next year.

Viewers in the UK have halved since their high of 19 million in 2010, the year now-world-famous boyband One Direction featured on the show.

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