Channel 4 is at it again - sexing up (sorry) some prurient show to make it look like serious programming.
We've had Embarrassing Bodies, My Tattoo Addiction, More Sex Please, We're British and fetish programmes about weird people doing weird things.
All are listed in the 'Documentary' section of their website instead of the 'Entertainment' they dubiously are.
But what were we ever going to learn from the latest offering -- Sex Box? There are seven billion people on the planet -- I'd say we have it down to a tee by now.
The makers claim it is to "reclaim sex from porn", but I'd be surprised if porn changes one iota after this series.
And of course, there was no 'sex'. The couples were not filmed (thankfully) and the box was soundproofed.
Adding a TV agony aunt and three sexperts to ask couples, "How was it for you?" was, in the end, less Sex Box and more Sex Bore.
It was tedious and cringeworthy.
There's nothing new about sex programmes on the telly. Far less evident are programmes that educate young people, and especially young men on what's important about sex.
It's not about technique, size or positions. It's about emotion and connection and staying safe.
A while back I interviewed the owner of an Irish cosmetic surgery clinic who turns away scores of young women who want surgery because their partners claim their 'bits' don't look right. It turns out their entire frame of reference is based on porn.
Porn, of itself, is not a bad thing. If adults make a conscious choice to avail of it, fine.
But it's the seeping of risque images into children's lives that's insidious and dangerous. And it's on the rise.
Miley Cyrus, heroine to a teenybop generation, seems intent on crossing over to adult pop by gyrating naked on a wrecking ball. She's not alone.
Annie Lennox, star of an earlier generation, Facebooked recently: "If a performing artist has an audience of impressionable young fans and they want to present a soft-porn video or highly sexualised live performance, then it needs to qualify as such and be X-rated for adults only."
Sinead O'Connor would surely agree, having penned what is beginning to look like an entire novel to Miley to stop "prostituting" her body.
In the end, sex education in schools and good parenting at home are what teach youngsters about sex, not a peep show on TV or in a music video.