SHE might be the presenter of the new, high-profile RTE morning show, but 'Morning Edition' presenter Keelin Shanley hopes her new job won't turn her into an Irish media personality.
The 44-year-old began beaming into homes across Ireland from 9am today.
However, the mother of two said she doesn't want to be a VIP or host her own chat show.
"That's just not me. I don't see myself like that. I'm hoping it will be the content of our programme that people find interesting, not me.
"I consider myself just a conduit between the audience and the content," Ms Shanley told the Irish Independent.
'Morning Edition' faces stiff competition from TV3's well-established and popular 'Ireland AM' but the RTE host believes the two shows are very different.
"News is the backbone to our programme so we're not going to overlap," she said last night as final preparations were made for the first show this morning.
"'Morning Edition' is a very different product because it comes from RTE News with all the resources of that department: weather, business and sport. There will be a lot of news and information."
She has had good training for the live show as she has worked on 'Prime Time' and 'Prime Time Investigates' for a number of years.
Preparations for the launch came down to the wire with the set of the new show incomplete last Friday when the first dry run took place.
Ms Shanley admits she has yet to think about what kind of audience will watch the new programme.
"I suppose a likely audience are those people at home and the unemployed who would previously have been working.
"We're only interested in getting the show on air at the moment, and getting it working. Audience is something we will see about in time," said the Trinity graduate turned TV anchor.
She said she would have to stick to a strict schedule every weekday morning, getting up at 5am to cycle from her home in the city centre to RTE for the start of her shift at 6am.
Following editorial meetings, she will visit wardrobe, then make-up, and be on set at 8.30am, ready to go live at 9am.
Despite the early start, she believes that her new job will help her see more of the two children, Lucy (6) and Ben (4), she has with husband Conor Ferguson.
"It's a bit hectic at the moment with the start-up but it has to be liveable, or else you would destroy yourself.
"My husband is wonderful but I'm hoping once it settles down to be out by 2pm.
"And the cycle in at 6am every morning is a great way of clearing your head," she said.
Featuring editor Anthony Murnane and reporter Aisling Riordan, the two-hour 'Morning Edition' airs from 9am on RTE One TV and the new digital news channel, RTE News Now.