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GERI Halliwell is just the latest coup for Brown Bag Films.
The company was set up by Cathal Gaffney and Darragh O'Connell in 1994 and within a decade was taking its seat with the rest of Hollywood for the Academy Awards.
It came away from the 2002 Oscars empty-handed but its nomination for 'Give Up Yer Aul Sins' put it firmly on the map.
Another Oscar nomination for 'Granny O'Grimm's Sleeping Beauty' followed in 2010 and it has had programmes broadcast on the likes of Nickelodeon and now the Disney Junior Channel.
Brown Bag is the leading player in the Irish animation business, but it is not the only successful one in a sector that flies under the radar here .
The Cartoon Saloon, set up by Paul Young, in 1999 got an Oscar nomination for 'The Secret Book of Kells' in 2009 and has had its work broadcast on the BBC and the Cartoon Network.
Irish Independent
Pictured: **STRICTLY NO WEB/NO MAIL ONLINE/THE SUN/ASSOCIATED NEWSPAPERS/NY DAILIES**Bono watches the ceremony with his wife Alison "Ali" Hewson
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