Mad, bad or sad?
While the women find their feet, the men of Mad Men, are facing a whole new world in series four. How ever will they cope?
Having finally been called out on his duplicitous past by wife (soon-to-be-ex) Betty, Don should have kicked some of his demons into touch.
But as the end of series three found him holed up in a hotel room in Manhattan, what are the chances that womanising Don will be able to resist the 'delights' the city has to offer?
Best quote: What you call love was invented by guys like me to sell nylons.
Least likely to say: My name is Dick Whitman. I'm a one-woman man.
The most sexist of all the Mad Men, one-liner king Sterling seems to be realising that he had made a mistake by giving into his post-heart attack crisis and marrying Don's brattish former secretary Jane.
Now that he is working in close proximity with old flame Joan, the only woman who ever seemed able for his sharp silver tongue, he's starting to realise he may not have all he wants when he wants it.
Best quote (where to begin?): When God closes a door, he opens a dress.
Least likely to say: Have you read Simone de Beauvoir? The Second Sex is my bible.
By turns pompous, jealous, insecure and whiny, ambitious accounts man Pete spent much of the first three series lamenting the fact that no-one but himself seemed to recognise his genius.
He has been a complete heel to his doggedly loyal wife Trudy although the pair seem to have grown closer since Peggy told him that he had made her pregnant and she had given their son away.
His rehabilitation is not yet complete though: he didn't think twice last season about forcing himself on the neighbour's au pair.
Best quote: I have good ideas. In fact, I used to carry around a notebook and a pen, just to keep track.
Least likely to say: Hell's bells, Peggy, you're so much more talented than me.
Pryce was the quintessential Englishman in New York when he came to oversee the takeover of Sterling Cooper in the last series. He gradually became seduced by the meritocratic nature of getting ahead in America and commented gratefully that since he'd come to New York, not once had he been asked where he went to school.
He has thrown in his lot with Draper et al, but is unlikely to give in entirely to the swinging 60s. Of all the Mad Men, he is faithful to his wife and no doubt will continue to resist coffee and whiskey for sips of his favourite weak tea.
Best quote: Very good. Happy Christmas. (His response to being fired by the London office.)
Least likely to say: Groovy, baby, yeah!