Last night’s TV: Young Apprentice, BBC One
Catherine Gee reviews the first episode of Young Apprentice on BBC One.
Published 26/10/2011 | 09:43
Whereas the rest of us were trying to sneak a drink and nervously chasing members of the opposite sex at 16, these bold young things have already set up their own businesses and are daydreaming of BMWs and fancy holidays.
A new batch of teenagers arrived last night for the second year of Young Apprentice and, surprisingly, were actually more pleasant to watch than the adults – at least when they make cringe-makingly stupid mistakes you can chalk it up to their inexperience.
Lord Sugar warned them from the beginning that, being teenagers, pretending they know everything will be embarrassing and they seemed to take that advice, at least a little, on board. Whether their egos will grow with a few successes, well, we shall see.
The first task was to create and brand ice cream and frozen yoghurt to be sold at a zoo and a beach. Naturally, a few mistakes were made. The girls’ team, newly christened Kinetic, apparently couldn’t add up or follow simple instructions and ended up having to bin a load of their stock. They decided to jack up their prices to make up for the error – much to the displeasure of some coerced parents.
The boys, named Atomic, on the other hand, used a fairly nifty pirate theme and sold their product cheaply to try to undercut the other kiosks. Their team seemed to be doing well until their prices weren’t pulling in the profit they needed and one member, Mahamed, began aggressively stopping passers-by in their tracks to try to push them towards the kiosk. Unsurprisingly, more seemed to quicken their pace to escape the strange boy than stopped, and he was promptly dispatched by Lord Sugar at the end of the programme.
Of course the programme is designed to make these bright young things look as inept as possible so Nick Hewer did his best to look permanently perplexed regardless of what they were doing or saying. During the brainstorming phase the girls were considering a chocolate banana flavour – perfectly reasonable – but Hewer’s face seemed to suggest they were going to mix chocolate with asparagus.
The bickering was still alive, of course, and that excruciating thing that all candidates like to do, which is try to use as many big words in a sentence as possible. They were also doing their best to sound as confident as they humanly could ("I'm not here to make friends" etc). But that’s why we watch, right? To decide which candidate we hate the most.