POP star Niall Horan has been criticised for encouraging his millions of fans to support a Eurovision hopeful – potentially unbalancing the race to represent Ireland.
The One Direction singer, pictured, tweeted his 10 million followers to support vocalist Zoe Alexis Bohorquez who is from his hometown of Mullingar.
He said: "Ireland ! A friend of mine @ZoboOfficial from mgar (Mullingar) is in the running to represent Ireland at the Eurovision!"
He then tweeted a link to her video with the message: "Please check that vid out!! And vote for on the 22nd of Feb on the late late show."
The endorsement resulted in nearly 100,000 plays for Bohorquez's song 'Fire' on You Tube, and a massively heightened profile for the singer.
However, DJ Mark McCabe who mentors rival act Aimee Fitzpatrick in the competition, believes this could give Bohorquez an unfair advantage in 'The Late Late Show' final.
"No this isn't fair – but that's the world we live in," he said.
"Perhaps RTE need to rethink how they stage the competition in future, given that social media now plays such a huge role, and the intervention of someone as popular as Niall Horan."
But he said he hoped the 50/50 split between public and regional voting juries to decide Ireland's Eurovision entry 2013 might restore some of the balance.
Mairead Farrell's act singer Kasey, Shay Healy's mentored five-piece Inchequin,and Stuart O'Connor's singer Ryan Dolan are the other three acts taking part in 'The Late Late Show' special.