Honeymoon over as 'Dublin Housewives' forced to drop name
Published 08/01/2013 | 05:00
THEY used to be called the 'Dublin Housewives'.
But the capital's ladies who lunch returned to TV screens last night as plain 'Dublin Wives'.
The Irish Independent has learned that both the change in the show's name, and the removal of Dublin's Spire from the logo of the reality series, came as a direct result of contact from US network NBC which owns 'The Real Housewives' franchise.
Premiered on American TV in March 2006, 'The Real Housewives Of Orange County', and featuring five housewives living in Orange County, California, the series has spawned six different versions across the US, following women in New York City, Atlanta, New Jersey, Beverly Hills, and Miami in a format recently valued by 'The Hollywood Reporter' as being worth upwards of a half-billion dollars.
But NBC became interested in the past few months in 'Dublin Housewives' which is not part of their franchise but airs on TV3 here and follows the lives of five upwardly mobile ladies.
An average of 262,000 viewers tuned into each episode of 'Dublin Housewives' during 2012.
"We did get contacted by NBC querying the name of our series and asking for a copy of our programme," a TV3 spokeswoman confirmed.
Having viewed a tape, it was agreed between NBC and TV3 that the 'Housewives' title of the series would be replaced by 'Wives' and that Dublin's Spire be removed from the programme's logo, which appeared similar to promotional material for 'The Real Housewives of New York City' which features the iconic Empire State Building.
A TV3 source last night stressed that all contact with NBC had been 'amicable'.
'Dublin Wives' goes out at 9.30pm on TV3 each night this week until Thursday.
Irish IndependentFollow @IndoEnts