Firms pull TV ads as the golfer's popularity sinks
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Wednesday December 09 2009
ALL Tiger Woods's advertisements have been pulled from prime-time television networks and 19 cable channels following reported extra-marital affairs, according to data from industry analysts Nielsen Co.
The last prime-time advert featuring the golfer was a 30-second slot for Gillette that ran on November 29, according to New York-based Nielsen.
Woods was also absent from commercials on a number of weekend sports programmes, including NFL games, Nielsen said.
"Last weekend there wasn't any advertisement during those games," said Aaron Lewis, a spokesman.
The golfer's standing with the public is in freefall following reported extramarital affairs, according to a consumer research company.
The 33-year-old's ranking on a list of celebrity endorsers plunged to 24th from 6th, based on the Davie Brown Index, which marketers and advertising agencies use to gauge the ability of personalities to influence consumer behaviour.
The number-one ranked golfer's $110m (€74.8m) in annual income from endorsements and tournaments hinges on his standing with consumers.
In October, he became the first athlete to top $1bn (€680,000) in career earnings, Forbes said. (Bloomberg)
Irish Independent
