Fat lot of good: Jamie's US TV career in ruins as show pulled
Published 05/05/2011 | 05:00
He crossed the Atlantic with a can-do attitude, a suitcase full of silly clothes, and the naive conviction that a few flashes of that cheeky-chappy smile and some judicious use of Mockney would help him make it big in Hollywood.
But Jamie Oliver has discovered that American entertainment is a cut-throat business.
A year after he launched a "food revolution" that aimed to convince the world's fattest schoolchildren to rein back their daily intake of burgers, pizza, chicken nuggets and chocolate milkshake, the Naked Chef's career on US television appears to be collapsing.
Just hours before this week's third episode of Oliver's latest culinary TV series, 'Jamie Oliver's Food Revolution' was due to air, ABC said it had been pulled from its prime-time slot because of disappointing ratings.
In place of Oliver's efforts to improve the calorie-laden diets of under-privileged inhabitants of Los Angeles, the network decided to air a one-hour recap of 'Dancing With the Stars'.
America may be the most obese nation in the developed world, but it does not take kindly to being lectured -- especially by a foreigner. (© Independent News Service)