Saturday 1 November 2014

Delight at TV3 as one million tune in to live coverage of devastating storms

Published 15/02/2014 | 08:07

14/02/14 Rough weather conditions in Dunlaoghaire, Co Dublin this afternoon. Pic STEPHEN COLLINS/Collins
Rough weather conditions in Dun Laoghaire, Co Dublin this afternoon. Photo: Collins
Pedestrians on Dublin’s Ha’penny Bridge

TV3’s live storm coverage clocked up whopping audience ratings, with close to one million viewers tuning in throughout Ireland’s Storms Live.

The ratings winner was the longest primetime show ever broadcast by the station, and the two-hour programme was turned around in under three hours, said a spokeswoman for TV3.

Ireland’s Storms Live reached 952,200 people in Ireland, averaging 246,700 viewers with a 16.14pc share for individuals.

“We couldn't believe how well it went down, said Sharon McHugh from TV3. “There was an energy in the building and a huge appetite among the public for up-to-date and interactive reportage.”

TV3 group director of content Jeff Ford said that it was all hands on deck for the epic broadcast.

“This programme is a testament to the exceptional staff who chipped in to deliver this winning news special just a few hours before broadcast,” he added.

immense

“This is public service broadcasting at its best, with the immense figures proving that TV3 will |go to great lengths to bring viewers relevant content of significant importance.” Meanwhile, Ireland's entry for the prestigious European Tree of the Year competition was ripped from the ground during the recent powerful storms.

The tree was uprooted by the hurricane-force winds and then|collapsed into a nearby river |early yesterday.

Just Forests, which co-ordinates entry to the contest, said it was a huge blow. “It's the largest grey poplar of its kind in the world,” added Just Forests founder Tom Roche.

The 120ft and 200-year-old tree, located in Birr Castle, was a famous meeting place and could be seen from all over the town. It was listed as one of Ireland's Champion Trees.

It is Ireland's second time |entering the competition, which |is supported by the European Commission. Last year, the |country came third with the King Oak in Tullamore.

 

hnews@herald.ie

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