REALITY show Big Brother will remain on the air until at least 2014, after production company Endemol and Channel 5 hammered out a new deal.
The reality show was picked up by Channel 5 in 2010 after rival broadcaster Channel 4 decided to drop the format after a decade on the air, as viewership figures had seen a steady decline.
Channel 5 have managed to turn the ailing reality show’s fortunes around, with their version of Celebrity Big Brother pulling in some of the highest audiences in the show’s history, averaging over three million viewers.
Former Big Brother winner Brian Dowling took over from Davina McCall on hosting duties, while ‘Big Brother’s little brother’ host Emma Willis and famous voiceover announcer Marcus Bentley moved from Channel 4 with the show.
Willis now fronts Channel 5’s version of the spinoff show ‘bit on the side.’
Big Brother first debuted on Channel 4 in 2000 and made household names of contestants such as Jade Goody, Brian Dowling and Nikki Graham.
The show will continue to be filmed at the Elstree film studios compound in London.