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Thursday 2 October 2014

Three launches ‘Enjoy Data Responsibly’ campaign

Published 06/06/2014 | 11:46

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Three launches ‘Enjoy Data Responsibly,’ a campaign to celebrate being the only network in Ireland that offers FREE All You Can Eat Data to pre-pay customers when they top up by €20.

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Ever walked into a tree whilst tweeting? Feel you have to share a SUPER Selfie? Three recognizes that with limitless data for just a €20 top up per month, people may find themselves using their data a lot more than usual.

As a result, Three’s ‘Enjoy Data Responsibly’ campaign will run across Three’s social channels (Facebook, Twitter and YouTube) to include a tongue-in-cheek video sketch starring Love/Hate star Aaron Heffernan and emerging TV star Madeline Mulqueen. This sketch entitled “Enjoy Data Responsibly” sees lovable rogue Aaron play out different daily scenarios… with data-driven twists!

Heffernan is famous for his role as Detective Gavin Brogan in hit TV show Love/Hate, as well as featuring as a member of comic trio ‘Betrayal of Penguins.’ Madeline Mulqueen, who has featured on Republic of Telly, is no stranger to comic acting herself, as the actress and model played a leading role in the hugely viral Rubberbandits’ Horse Outside video. The future is looking exceptionally bright for this even brighter star, as she goes stateside to kick-start her US career alongside fiancé Jack Reynor on his Transformers: Age of Extinction movie tour.

Elaine Carey, Chief Commercial Officer of Three, said, “We recognize that, because our €20 pre-pay data offer is so HUGE, a few Three customers may get over-excited, so we thought it only right to accompany the offer with some sound advice..!”

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