The #KylieJennerChallenge leaves teens and young children with severe facial bruising
Published 20/04/2015 | 12:36
The latest social media craze has left teenagers around the world with - in some cases, very severe - bruising to their face and lips.
Teenagers and even young children are taking the obsession with Kylie Jenner's lips into their homes, resulting in some severe injuries.
The 'Kylie Jenner Challenge' involve using household items to create an air-pocket to enlarge lips and emulate Kylie's style.
Many Twitter users have reported injuries as a result - severe facial bruising and sore, swollen lips. One user even claimed that the glass jar used shattered, cutting their lip open - posting a graphic picture to Instagram.
Some photographs, shockingly, appear to show children attempting the trend (example above).
Kylie's lips have become a social media phenomenon in recent months, with one unfortunate fan going viral after using a lip product to emulate Kylie's style - to her detriment.