Saturday 1 October 2016

'Ryanair taught us what not to do' - Aer Lingus on Social Media Award win

Full list of winners from the Social Media Awards below

Published 04/06/2015 | 11:36

Littlewoods Ireland winner Best Business Twitter account – Agency Run
Ellen McEvoy, Karen Nason
Photo: Social Media Awards 2015
Littlewoods Ireland winner Best Business Twitter account – Agency Run Ellen McEvoy, Karen Nason Photo: Social Media Awards 2015

The Social Media Awards were held in the RDS in Dublin last night, and companies and individuals from across the country scooped a number of coveted 'Sockie' statuettes.

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Accepting their statuette for best Facebook by a Medium/Large business, Aer Lingus staff jokingly thanked Ryanair for "teaching us what not to do".

Related: Oh, you guys! Aer Lingus and Ryanair are butting heads again on Twitter  

Irish clothing company Hairy Baby scooped the award for best Use of Facebook by a Small Business (in-house team managed).

In his acceptance speech, founder and director Daragh Murphy said that the award "meant so much" to the company, especially when it came to brand protection for a small business. "We had a very public spat with a major retailer, and while financially we couldn't take it any further, we took them to task on social media".

Dublin Zoo and LovelyBeards.com were the big winners of the night, with Dublin Zoo scooping three Sockies including the 'Grand Prix' award.

Related: Beardy Men: Why is facial hair having a moment?

Independent.ie was nominated for our Facebook, Instagram and Snapchat but those awards went to BreakingNews.ie, LovelyBeards.com and Republic of Telly respectively. Congratulations to the winners and all the winners on the night!

The awards were sponsored by Maximum Media, the home of the Joe.ie and Her.ie family.

Here's the full list of winners - if you want to congratulate them, use the hashtag #Sockies15.

Use of Facebook by a Small Business (In-House team managed)

HairyBaby.com

 

Use of Facebook by a Medium+ Business (In-House team managed)

Use of Facebook by a Business/Brand (Agency Run)

SPAR Ireland

 

Use of Facebook by a Media Organisation

BreakingNews.ie

 

Use of Facebook by a Non-Profit/Organisation

Dublin Zoo

 

Best Business Twitter account – Agency Run

Littlewoods Ireland

 

Best Business Twitter account – In-House Run

AA Roadwatch

 

Best Non-Profit/Organisation Twitter account

Dogs Trust Ltd

 

Best Business Twitter Campaign

AIB GAA - #TheToughest

 

Best Mobile App

World Rugby – Laws of Rugby

 

Best Use of Instagram

LovelyBeards.com

 

Best Blog of an SME

Chill Insurance

 

Best Use of Social Media by an SME

Cuckoo Events (Micro) and Tour America (Medium)

 

Best Use of Social Media by State Body

An Garda Síochána

 

Customer Care using Social Media (Integrated)

Electric Ireland

 

Best Experimental Format (Vine, Whatsapp, Snapchat)

RTE Republic of Telly (Add 'republictelly')

 

Best Video/Video Campaign (non broadcast)

Dublin’s 98FM – 98FM Best of Dublin Awards

 

 

Best use of Realtime Marketing

Aviva Stadium Ireland vs. England

 

Zero Budget Social Media Campaign

Kilmacud Crokes GAA Club – Faces behind the Purple & Gold

 

Best Integrated Social Media Campaign

Dublin Zoo – Dublin Elephants

 

In-house Team of the Year

Lidl Ireland

 

Agency of the Year

Radical

 

Grand Prix Award

Dublin Zoo

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