'Ryanair taught us what not to do' - Aer Lingus on Social Media Award win
Full list of winners from the Social Media Awards below
The Social Media Awards were held in the RDS in Dublin last night, and companies and individuals from across the country scooped a number of coveted 'Sockie' statuettes.
Irish clothing company Hairy Baby scooped the award for best Use of Facebook by a Small Business (in-house team managed).
In his acceptance speech, founder and director Daragh Murphy said that the award "meant so much" to the company, especially when it came to brand protection for a small business. "We had a very public spat with a major retailer, and while financially we couldn't take it any further, we took them to task on social media".
Dublin Zoo and LovelyBeards.com were the big winners of the night, with Dublin Zoo scooping three Sockies including the 'Grand Prix' award.
Independent.ie was nominated for our Facebook, Instagram and Snapchat but those awards went to BreakingNews.ie, LovelyBeards.com and Republic of Telly respectively. Congratulations to the winners and all the winners on the night!
The awards were sponsored by Maximum Media, the home of the Joe.ie and Her.ie family.
Here's the full list of winners - if you want to congratulate them, use the hashtag #Sockies15.
Use of Facebook by a Small Business (In-House team managed)
Use of Facebook by a Medium+ Business (In-House team managed)
Use of Facebook by a Business/Brand (Agency Run)
Use of Facebook by a Media Organisation
Use of Facebook by a Non-Profit/Organisation
Best Business Twitter account – Agency Run
Best Business Twitter account – In-House Run
Best Non-Profit/Organisation Twitter account
Best Business Twitter Campaign
AIB GAA - #TheToughest
Best Mobile App
World Rugby – Laws of Rugby
Best Use of Instagram
Best Blog of an SME
Best Use of Social Media by an SME
Best Use of Social Media by State Body
Customer Care using Social Media (Integrated)
Best Experimental Format (Vine, Whatsapp, Snapchat)
RTE Republic of Telly (Add 'republictelly')
Best Video/Video Campaign (non broadcast)
Dublin’s 98FM – 98FM Best of Dublin Awards
Best use of Realtime Marketing
Aviva Stadium Ireland vs. England
Zero Budget Social Media Campaign
Kilmacud Crokes GAA Club – Faces behind the Purple & Gold
Best Integrated Social Media Campaign
Dublin Zoo – Dublin Elephants
In-house Team of the Year
Agency of the Year
Grand Prix Award