Pop-up shop allows women to 'pay what they're paid' for #EqualPayDay
Published 15/04/2015 | 14:14
'Equal Pay Day' marks the day to which a woman would have to work to earn the same amount as a man in the same position for the previous financial year.
Women currently earn between 10 and 30% less than male counterparts in similar or the same roles, according to the UN Women - the United Nations agency for gender equality & women's empowerment.
Pennsylvanian woman Elana Schlenker has set up a pop-up shop to highlight this inequality by offering women the chance to 'pay what you're paid'.
Men who purchase items in the not-for-profit 'Less Than 100' shop will pay full price for the item, while women will pay the same percentage of the man's payment as they receive in their paychecks.
The pop-up is starting in Pittsburgh, Pennsylvania, and so will be charging women 76% of the full sale price, due to women in that State earning only 76 cents to a man's dollar.
Elana says:"‘It’s incredible how deeply unconscious biases still permeate the ways in which we perceive (and value) women versus men. I hope the shop’s pricing helps to underscore this inherent unfairness and to create space for people to consider why the wage gap still exists".
The pop-up shop will tour the country, and prices for women will reflect the wage gap in that State.
The shop is selling items created by independent female artists from across America.
The shop is not-for-profit and sells ceramics, textiles, publications, art prints, and stationery created by independent female artists and makers from across the US.