Photo evidence? Woman shows Facebook how tins of Quality Street are 'shrinking'
It has been an urban legend for years, but now it seems there is photographic evidence to support this particular confectionery-related claim.
A woman has photographed four Quality Street tins side by side to emphasise how the festive favourite has decreased in size year on year.
Charlotte Stacey Hook keeps her Christmas decorations in the empty containers, and upon gathering them together she was surprised to see the difference in size.
She shared her thoughts on the Quality Street Facebook page.
"Been putting the Christmas tree up, always keep my tins to put my decorations in after Christmas!
"Look how they've changed in size from 1998 till 2014! Bring back the big tins!!! Loyal quality street customer!" Charlotte wrote.
Her incredulous post seems to have captured the imagination of chocolate lovers and quickly went viral, receiving over 68,000 likes and nearly 26,000 shares.
The Telegraph reports that Quality Street manufacturers Nestlé defended their best-selling product, saying the containers are the same size as were sold in 2014, and that Charlotte's photo is not "a fair comparison".
"This image does not compare like for like.
"As well as the 780g tub pictured, we also have a 1.3kg tin available which lovers of Quality Street might like to try this Christmas.
"We want to give the best possible value for money and we believe that this product is still extremely competitive," a Nestlé spokesperson said.