NYPD in Twitter fail as photos posted of alleged police brutality
Published 23/04/2014 | 16:57
ONE of the biggest police forces in the world learned the perils of social media – after a plan for a positive publicity drive on Twitter backfired.
The NYPD used its official Twitter account to encourage users to send in pictures of positive interactions they had with officers with the hashtag #myNYPD.
Instead of illicitng images of officer directing tourists or helping elderly people across the street, the stream was flooded with images showing alleged incidents of police brutality.
Some of the images came from the ‘Occupy Wall Street’ movement while another showed an 84-year-old man bloodied for jaywalking.
It is estimated over 70,000 negative tweets were posted about the police force, with many recalling the names of people shot dead by officers.
“The NYPD is creating new ways to communicate effectively with the community,” said Kim Royster, an NYPD spokeswoman.
“Twitter provides an open forum for an uncensored exchange and this is an open dialogue good for our city.”