WATCH: Kendall Jenner’s ‘stupefyingly diabolical’ Pepsi ad has riled the masses
Kendall Jenner's new Pepsi ad has been accused of being 'stupefyingly diabolical' and 'tone deaf' as it sees her leave a modelling shoot to hand a police officer a can of Pepsi during a peace protest.
Critics of the ad claim it draws from the recent protests over police brutality against black people in America and undermines the #BlackLivesMatter movement.
In the 2 minute 40 second video, set to Skip Marley's 'Lions', the Keeping Up with the Kardashians star (in a blonde wig) is seen posing during a modelling shoot as a peace protest takes place on the streets outside.
People of various nationalities are seen joining the protest and are eventually joined by Kendall, who then gives a Pepsi to a police officer standing on the sidelines as she's photographed by a presumably Muslim woman wearing a headscarf.
Pepsi says the ad is about "the moments when we decide to let go, choose to act, follow our passion and nothing holds us back".
The soda brand released a statement saying, "This is a global ad that reflects people from different walks of life coming together in a spirit of harmony.
"We think this is an important message to convey.
Reaction has been overwhelmingly negative. Jenner has yet to respond to the criticism.
"Kendall please! Give him a Pepsi!" pic.twitter.com/IntFNmCpTr— Zito (@_Zeets) April 4, 2017
A wealthy pretty white girl who is posing for an ad for Pepsi ended the colonial history of police brutality?? You gotta be kidding...— Erika. (@moongazing_coma) April 5, 2017
Honored??? Really you have a black niece and nephew hopefully they have a Pepsi if cops ever pull them over— tee bob (@mrstdb) April 5, 2017
Good to see that Kendall Jenner ended racism today, that was pretty cool. I'll tell the whites— Discount Chris Pratt (@thelollcano) April 4, 2017
When the Pepsi can is steaming hot but u have 2 deliver it to the police b4 it cools down— Young Black King ♠ (@pyepar) April 5, 2017