Monday 25 September 2017

WATCH: Kendall Jenner’s ‘stupefyingly diabolical’ Pepsi ad has riled the masses

Kendall Jenner in the controversial new Pepsi ad
Kendall Jenner in the controversial new Pepsi ad
Aoife Kelly

Aoife Kelly

Kendall Jenner's new Pepsi ad has been accused of being 'stupefyingly diabolical' and 'tone deaf' as it sees her leave a modelling shoot to hand a police officer a can of Pepsi during a peace protest.

Critics of the ad claim it draws from the recent protests over police brutality against black people in America and undermines the #BlackLivesMatter movement.

In the 2 minute 40 second video, set to Skip Marley's 'Lions', the Keeping Up with the Kardashians star (in a blonde wig) is seen posing during a modelling shoot as a peace protest takes place on the streets outside.

People of various nationalities are seen joining the protest and are eventually joined by Kendall, who then gives a Pepsi to a police officer standing on the sidelines as she's photographed by a presumably Muslim woman wearing a headscarf.

Pepsi says the ad is about "the moments when we decide to let go, choose to act, follow our passion and nothing holds us back".

The soda brand released a statement saying, "This is a global ad that reflects people from different walks of life coming together in a spirit of harmony.

"We think this is an important message to convey.

Reaction has been overwhelmingly negative.  Jenner has yet to respond to the criticism.

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