Sunday 1 February 2015

'You won't be watching because you actually have lives' - UTV Ireland boss Mary Curtis addresses young reporters

Published 29/08/2014 | 09:26

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UTV Ireland hosted a briefing session today for independent production companies, where the new UTV Ireland brand identity was revealed to an audience of more than 300 industry representatives. Pictured at the briefing, which took place in Croke Park, was UTV Head of Channel, Mary Curtis and UTV Ireland Managing Director, Michael Wilson.
Picture by Shane O'Neill / Copyright Fennell Photography 2014.
UTV Head of Channel, Mary Curtis and UTV Ireland Managing Director, Michael Wilson Credit: Shane O'Neill / Copyright Fennell Photography 2014

UTV Ireland head of channel Mary Curtis was surprisingly candid when asked to describe the station's targeted demographic during a recent media interview.

"It's mainly housewives with a few kids under their belt," she said, addressing a group of young reporters.

"I don't think any of you guys will be watching, because you actually have lives.

"We'll be going after people who have no choice but to stay at home."

Curtis, who left RTE in August last year after almost 20 years before receiving the call from UTV Ireland, is a working mother.

She has three children, Ben (14), Kate (12) and Max (7), with husband Jim Duggan who owns post-production company Screen Scene.

UTV Ireland is set to launch on New Year's Day and the station recently revealed the addition of broadcasting stalwart Pat Kenny to the TV line-up.

The station will also run an hour and a half of news every day with the 'Ireland Live' daily news programme and a 60-minute current affairs show.

UK soaps Emmerdale and Coronation Street will also be exclusively shown on UTV Ireland from the new year, when commercial Irish station TV3 loses the rights.

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