Thursday 29 September 2016

X Factor's 6 Chair Challenge beaten by Countryfile's quince jam in ratings

Published 13/10/2015 | 10:16

Countryfile
Countryfile

X Factor was beaten by Countryfile in Sunday night's ratings in the 15 minutes in which the shows overlapped.

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During that time official figures show BBC One's Countryfile pulled an audience of 7.3m compared to 6.9m for X Factor.

Countryfile is hugely popular and on Sunday their segments on quince marmalade and bat hunting were more interesting to viewers than Mason Noise's microphone-dropping strop.

However, ITV's X Factor's average audience reached 7.14m and its peak hit an impressive 8.7m.  It had a 31.5 share of the total audience.

X Factor judges (left to right) Nick Grimshaw, Rita Ora, Cheryl Fernandez-Versini and Simon Cowell for the ITV1 talent show. Picture: SYCO/THAMES TV
X Factor judges (left to right) Nick Grimshaw, Rita Ora, Cheryl Fernandez-Versini and Simon Cowell for the ITV1 talent show. Picture: SYCO/THAMES TV

Simon Cowell's main competition, Strictly Come Dancing's Sunday night results show, also on BBC, drew an average audience of 8.09m with a 33.1 share of the total audience.  Its peak was 8.5m, just shy of X Factor's 8.7m.

A BBC source reportedly told The Mirror, "ITV have complained about competitive scheduling but then put X Factor against Strictly in its traditional Sunday slot. It seems to have backfired."

However, X Factor continues to draw many m ore viewers via catch-up which brings their total audience to a reported 9-10m.

The live shows may draw more viewers watching in real time.  Currently the shows revolving around the 6 Chair Challenge are pre-recorded.

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