X Factor's 6 Chair Challenge beaten by Countryfile's quince jam in ratings
X Factor was beaten by Countryfile in Sunday night's ratings in the 15 minutes in which the shows overlapped.
During that time official figures show BBC One's Countryfile pulled an audience of 7.3m compared to 6.9m for X Factor.
Countryfile is hugely popular and on Sunday their segments on quince marmalade and bat hunting were more interesting to viewers than Mason Noise's microphone-dropping strop.
However, ITV's X Factor's average audience reached 7.14m and its peak hit an impressive 8.7m. It had a 31.5 share of the total audience.
Simon Cowell's main competition, Strictly Come Dancing's Sunday night results show, also on BBC, drew an average audience of 8.09m with a 33.1 share of the total audience. Its peak was 8.5m, just shy of X Factor's 8.7m.
A BBC source reportedly told The Mirror, "ITV have complained about competitive scheduling but then put X Factor against Strictly in its traditional Sunday slot. It seems to have backfired."
However, X Factor continues to draw many m ore viewers via catch-up which brings their total audience to a reported 9-10m.
The live shows may draw more viewers watching in real time. Currently the shows revolving around the 6 Chair Challenge are pre-recorded.