WATCH: Ronseal's 'risky' new paint ad leaves Irish viewers baffled
A new ad for DIY company Ronseal has left Irish viewers baffled as their new 'tongue-in-cheek' ad features three minutes of paint drying... literally.
The ad which aired during Gogglebox on Channel 4 on Friday night showed a man painting a fence in silence for the entire three minute break, pausing only to drink a cup of tea and marvel at his own handiwork.
The ad created by UK advertising agency BJL, is aimed at highlighting the boring side of DIY.
Ronseal’s Marketing Director James Smith said: “When our strapline ‘Does Exactly What It Says On The Tin’ first launched in the 1990s, we became famous for having a direct and straightforward approach to promoting our products.
“We continue to be straight and open about the fact that for many people DIY isn't always the most exciting task. We don’t glamorise DIY. We know our products won’t change your life but they will help get a difficult task done quickly and easily.
Smith said he partnered up with Channel 4 as it had a 'risky ethos' and was 'innovative'.
Danny Peace, Agency Principal at Channel 4 said: “We hope its honest approach to DIY will amuse Irish viewers and encourage people to pick up a paintbrush over the Bank Holiday weekend.”
It sparked a reaction on Twitter, with one woman commenting on how her sister's frustration gradually increased throughout the three-minute long piece.
Just watched a man paint a fence for 3 full minutes during ad break. You win this round Roseal. #ronsealadbreak— Kevin Groome (@Kevin_Groome) June 3, 2016
#RonsealAdBreak is the greatest thing I have ever seen. Best three minutes I ever spent. What made it better? My sister's increasing anger.— Sinead O Hara (@sinead_hara) June 3, 2016