TV3's Mark Cagney to shave off his silver fox locks live on air for 'Shave or Dye, or Oh My!'
TV3 broadcaster Mark Cagney has agreed to have his silver fox locks shaved off live on air in aid of Today FM's 'Shave or Dye, or Oh My!' campaign in support of the Irish Cancer Society.
Today FM DJ Louise Duffy has offered to help shave his head live on Ireland AM on Friday morning.
Although this sixth year of the campaign has included the relatively soft option of 'Oh My!' - a bad hair day - for those who don't want to shave or dye their hair, Mark has opted for the most dramatic option.
The campaign has raised a whopping €7.55m for the Irish Cancer Society since it began in 2010 and all funds raised go to vital cancer services including Daffodil Centres located across the country.
Today FM staff and presenters will lead thousands of participants across the country who will partake in the fundraising event this Friday.
Of his upcoming shave, Mark said, “There isn’t a person in the country that hasn’t been affected by cancer. Like almost everyone, I’ve had a family member or friend who has gone through or is going through it.
!In fact, a long standing colleague of mine is battling cancer at the moment. This, for me, is an opportunity to play my part and raise awareness as well as money for the Irish Cancer Society.
"At the end of the day, it’s only hair, and if it does just a little bit of good and encourage others to get involved, I’ll be very happy.”
Today FM’s Louise Duffy said: “We’re delighted that Mark is giving up his head for Shave or Dye or Oh My! This has been a huge campaign for Today FM and our listeners and we’re all in the fight against cancer together.
"Each year we’re astounded by the lengths people will go to for Shave or Dye and this year is no different. Mark’s a very brave man entrusting me with a razor but I’ll do my best to get a clean shave!"
Ireland AM airs every weekday morning from 7am-10am on TV3. To get involved, log onto www.todayfm.com/shaveordye2015 or text ‘shave’ to 50300 to donate €2 to the Irish Cancer Society.