TV3 admits Ifta editing 'could have been tighter'
Published 11/10/2016 | 02:30
TV3 has admitted that the editing of the 2016 Ifta Gala Television Awards ceremony "could have been tighter" after ratings slumped to 95,100.
Sunday night's programme pulled in average ratings of 95,100, down from 121,000 in 2015 and 382,300 in 2014.
Viewers were unimpressed with the coverage of the red carpet gala, which featured some clunky cutaways and shaky stationary shots. Some of the clips from nominated programmes lasted for less than three seconds. Yesterday, a TV3 spokesperson acknowledged that the programme had experienced a few technical hiccups.
"The Ifta Gala Television Awards were recorded as live, so there will always be the occasional issue," the spokesperson said. "And in this case there were some problems with sound in parts."
Regarding the production values, the spokesperson admitted "the editing could have been tighter - it was a case of trying to keep as much as possible in in the time allotted. The programme was extended by 15 minutes."