Friday 28 April 2017

Pepsi has pulled its controversial Kendall Jenner ad

By Laura Harding

The advert was the subject of a huge online backlash.

Pepsi has announced it is pulling an advert starring Kendall Jenner at a staged equality march and apologised for “missing the mark”.

Viewers complained that the video undermined the Black Lives Matter movement and said they were “disappointed” in the model for getting involved.

In the short video, Kendall, 21, takes part in a photoshoot when the parade comes past waving banners that read “Join the conversation”.

When a marcher nods at her to join in, she rips off her blonde wig and swaps her fancy dress for a T-shirt and jeans as she joins the crowd.

She then hands a can of the drink to a police officer who smiles as her new friends laugh along.

A spokeswoman for Pepsi said: “Pepsi was trying to project a global message of unity, peace and understanding. Clearly we missed the mark, and we apologise.

“We did not intend to make light of any serious issue. We are removing the content and halting any further roll out. We also apologise for putting Kendall Jenner in this position.”

Viewers on social media said the campaign downplayed the importance of real social movements against police violence.

WATCH: Kendall Jenner’s ‘stupefyingly diabolical’ Pepsi ad has riled the masses  

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