Thursday 17 August 2017

No more nostalgia - the Great British Bake Off will be more 'future facing' on Channel 4

The new Bake Off line-up (Love Productions/Channel 4/Mark/Press Association Images)
The new Bake Off line-up (Love Productions/Channel 4/Mark/Press Association Images)
File photos of Bake Off presenters Sandi Toksvig (left) and Noel Fielding (PA)

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The Great British Bake Off will be more "modern and future facing" in its new home at Channel 4, the network boss has promised.

The new series, which sees Paul Hollywood and Prue Leith judge offerings while Noel Fielding and Sandi Toksvig present, will debut on Channel 4 later this year (17), after being poached from the BBC.

And while there are already doubts about whether or not the show will be able to replicate the success it had on the BBC when it premieres on Channel 4, the network's chief creative officer has said it has huge potential to be an even bigger hit.

"This is Bake Off but with an extraordinary, high calibre of contributors and it's got a slight Channel 4 feel to it," Jay Hunt told media on Wednesday. "We've got a new tone to it, it's got a new comic riff to it. I think that feels modern and future facing.

"I think it's a show that people will love with a Channel 4 spin."

There had been reports in recent months that the four main cast members on the show didn't get on. But Jay insisted that's not the case at all as she praised the natural chemistry between the quartet.

"Chemistry is hard to achieve on television and the thing that I took away from it more than anything else is that there was natural warmth and that they got on really well and their humour worked incredibly effectively together," she said. "

"Their chemistry is fantastic, the calibre of the baking is absolutely jaw dropping... I can reassure all the sceptics that it's looking absolutely fantastic."

Jay's comments came as the very first clip of the new series was shown to journalists on Wednesday, with the footage showing Noel telling the bakers he had the "horrible job" of "delivering the bad news" to the ousted hopeful that they were no longer in the running for the win.

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