Friday 18 August 2017

Miniature Nigella Lawson to feature in latest Typhoo Tea advert

Domestic Goddess Nigella Lawson said she likes her tea with the teabag still in it.

By Julia Hunt

Celebrity chef Nigella Lawson is seen in miniature form enjoying a tea party in a doll’s house in her latest ad for Typhoo.

The Domestic Goddess sits alongside a robot and bunny as she sips tea from a giant mug, while looking around for a slice of cake.

Nigella, 57, guides viewers through a series of scenes, discovering how different people take their tea.

Clad in an eye-popping red dress, she strolls through some explorers’ snow-filled tent as she points out that “some like it strong”, while another scene sees her travel back in time to a tea shop in 1903, the year Typhoo launched its brew.

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Nigella admitted she has a ritual when it comes to her own cuppa, revealing: “I often drink my tea with the teabag still in the mug.”

And she confessed she might struggle to share if she found herself with only two teabags left.

“I have a terrible feeling that I might keep both for myself,” she said. “But if there were anyone near me gasping for a cuppa, I’d like to think that actually I’d give it away happily…”

Typhoo CEO Somnath Saha said: “We’re so happy to have Nigella – a genuine Typhoo lover – working with us again.

“We all know the perfect cup of tea is a very personal thing, and everyone’s taste is different. This campaign celebrates those subtle, but significant, preferences.”

The 30-second advert debuts on TV screens from May 12.

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