Lorraine Kelly: TV star dances in a bikini in Central London as part of her 'Bikini Promise' campaign
TV broadcaster Lorraine Kelly was at the helm of an unusual segment in her long-running programme this morning.
A laughing Lorraine joined a gang of women and danced in a bikini on live TV.
The popular TV star giggled as she danced along to 'Moves Like Jagger' in a floral bikini.
She was joined by at least a dozen other women for the segment which was part of her 'Bikini Promise' campaign.
The 55-year-old TV presenter headed outside ITV studios and danced in a bikini as part of her campaign which aims to inspire other women to embrace their figure in the two-piece beachwear.
Mum-of-one Lorraine looked comfortable in her leading role - and also shared a few moves to the Maroon 5 hit song.
Three guests from her programme - all clad in bikinis - joined in for the segment.
Tweets came flooding into the programme after the broadcast.
"Sensational finale, yes please to a Summer full of such feel good moments, Lorraine take a bow x" one viewer posted on Twitter.
"Healthy, beautiful and confident @reallorraine this is my mid week inspiration!!" TV presenter Katie Piper wrote.
And Michelle Heaton tweeted: "Love this !!! Well done @reallorraine & & @sallybeelicious & everyone at @ITVLorraine"
The Bikini Promise campaign, which launched on Lorraine in June, asked viewers to make a promise to themselves to be fit and healthy. The campaign also urged women towear their bikinis with confidence no matter of their age, shape and size.