'It's for men as well isn't it?' - Holly Willoughby doesn't quite get concept of product designed to strengthen women's pelvic floor muscles
Life is just a barrel of laughs for This Morning presenters Holly Willoughby and Philip Schofield.
Presenting a segment on women's pelvic floor muscles, featuring a product ladies use to strengthen the muscles in their vaginas, Holly struggled to understand the concept.
When Philip mentioned he couldn't take part in using the product, Holly told him it was designed for men too.
"Oh, you can. It's for men too, isn't it?" she asked the panel of three women who had spent six minutes explaining everything. "Isn't it?" she continued.
Philip patted her reassuringly on the shoulder as it dawned on her that no, men cannot use products designed to strengthen vaginas, because they don't have vaginas.
"I don't know what you're reading, but no," said Philp.
This Morning after the night before - Holly Willoughby and Philip Schofield present show in last night's National Television Award outfits