Irish company Death Wish coffee bags coveted Super Bowl 50 ad slot worth $5m
A New York based coffee firm run by Irishman Michael Brown won a coveted Super Bowl ad slot worht $5m.
Death Wish coffee won a competition held by software company Intuit for a 30-second slot during Super Bowl 50 - beating more than 15000 other small businesses.
The Super Bowl is the most watched event on US TV and last year drew an audience of more than 114 million people.
It's massive exposure for Brown's company. He runs a coffee house in Saratoga Springs, New York and currently sells 1000 pounds of coffee a day, but is likely to see a huge spike in sales following the broadcast of last night's ad.
The ad itself stars Irish actor Diarmuid Murtagh, who some may recognise from the film The Monuments Men, which also starred George Clooney.
It shows the crew of a Viking ship battling stormy waters - they're actually negotiating a cup of Death Wish coffee being drunk by a man in his modern-day kitchen.
Death Wish claims to brew the strongest coffee in the world.
Independent.ie Comments Facility
INM has taken the decision to remove the commenting facility on its online platform Independent.ie to minimise the legal risk to our business that arises from Ireland's draconian libel awards system.
We continue to look forward to receiving comments through direct email contact or via social media, some of which may still be featured on the website Independent.ie