Sunday 4 December 2016

'I have to defend my reputation... TV3 ratings claim is wrong' - Aisling O'Loughlin

Published 08/11/2016 | 07:15

Aisling O'Loughlin
Aisling O'Loughlin
(L to R) Sybil Mulcahy, Aisling O'Loughlin, Lorraine Keane, Lisa Cannon and Karen Koster
Ruth ONeill, Lisa Cannon, Peter O Riordan and Cassie Stokes. Pictures:Brian McEvoy

A row has erupted between TV3 and former Xpose star Aisling O'Loughlin over the show's viewing figures.

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The presenter says claims that the revamped show is more popular now than it was when she co-presented it are "misleading, disingenuous and antagonistic".

A recent ratings report stated that since Aisling, Peter O'Riordan and Lisa Cannon were dropped from Xpose's line-up in August, and the show was cut by 30 minutes, the audience has increased by 38pc, up to 58,000.

But Aisling has taken umbrage at the report and claimed the viewing figures have dropped, not risen.

Ruth ONeill, Lisa Cannon, Peter O Riordan and Cassie Stokes. Pictures:Brian McEvoy
Ruth ONeill, Lisa Cannon, Peter O Riordan and Cassie Stokes. Pictures:Brian McEvoy

"I'm a one-woman show now and I'm not a big brand. All I have is my reputation and ultimately it's about the truth and that can be a subjective thing," she told the Herald.

She said that Xpose's average ratings were not 42,100 when she was there and that such viewing figures would have been "a bad day at the office".

The mum-of-three, who has now set up a lifestyle website, Exquisite.ie, said it was unfair to claim that the show's shake-up had increased its popularity.

"During the time I was there, we could hit around 100,000 or 90,0000 viewers and that was grand, 70,000 was a bit uh-oh and 60,000 was bad. So, in fact, the show has dropped since we were on it," she said.

(L to R) Sybil Mulcahy, Aisling O'Loughlin, Lorraine Keane, Lisa Cannon and Karen Koster
(L to R) Sybil Mulcahy, Aisling O'Loughlin, Lorraine Keane, Lisa Cannon and Karen Koster

"The numbers have gone up in recent weeks but that's always going to happen when you go from an hour-long show to a half-hour slot.

"The figures were construed in a way that implied the ratings were lower when we were on the show. I found that misleading, disingenuous and antagonistic.

"I gave it my all, I worked very hard for the show, as did Lisa and Peter.

"If an employer were to Google me now, this story's going to come up and they're going to think, 'Ah it's her fault the ratings were down'. That's the thing that's bothering me. I was happy to say nothing and I would have kept my mouth shut if it wasn't implied that this was down to me, Lisa and Peter.

"But I have to defend my reputation," she added.

TV3 declined to comment on Aisling's remarks. But it is understood the figure of 42,100 was taken from August and September when the show was an hour long.

Herald

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