Fresh-faced Aidan Turner got his pecs out years before sensational 'Smoldark' scene
Actor Aidan Turner set pulses racing when he scythed his way across the Cornish coastline - topless and lathered in baby oil.
But that iconic Poldark scene wasn't Turner's first time baring his chest on the small screen.
In 2004, he was the star of Fruice juice's "it's a natural thing" ad campaign.
The tongue-in-cheek advert sees a topless Turner approach two ladies who appear to be wearing no clothes.
"Well hello there," Turner says. "Nice day for it - I can see you've got yours out too," he adds grinning.
The camera then pans down to reveal that Turner is referring to a bottle of orange Fruice juice one of the ladies is holding.
The ad aired over a decade ago when the aspiring actor was just 21.
The advert also stars Irish blogger Holly White and was shot in Spain.
Turner looks drastically different in the ad - his perfectly 'manscaped' chest hair is sadly missing.
So too is his trademark designer stubble and tousled hair.
Turner has said he had to refrain from eating too many Cornish pasties while on set to ensure he was in tip-top shape for the role of Ross Poldark.
The sensual scything scene garnered quite the response online with viewers professing their love and lust for "Smoldark". The scene received the Impact Award at last year's Britain's National Television Awards.
Accepting the award he said he was honoured and confused.
Turner is tipped to replace Daniel Craig as James Bond in the next 007 film.
Speaking at the Iftas this weekend, Bond baddie Andrew Scott said he thought Turner would make a fantastic Bond.
Turner will next appear in Jim Sheridan's film The Secret Scripture, alongside Rooney Mara and Eric Bana.
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The actor will also star in the next few seasons of Poldark.
Turner previously confessed that he was thrilled when he was offered the lead role of Poldark in the period drama, as it meant the end of a long spell of being asked to play a dwarf or a vampire.
"If I wasn't a werewolf or a dwarf or a vampire or something, it wasn't for me," he said.